Most professionals leave significant money on the table — not because they lack the case, but because they don't know how to make it. This playbook changes that.
Get the Playbook — $49 →Why most professionals self-negotiate before the conversation starts — and how to stop. Covers the psychology of anchoring, concession framing, and why "grateful to have an offer" is the most expensive sentence you can say.
How to benchmark your market value accurately — not just salary surveys but total compensation, role-level expectations, and how to account for your specific experience premium. Includes benchmarking sources and how to read them.
The exact scripts — word for word — for negotiating base salary, signing bonus, equity, start date, and remote flexibility. Covers the first response to an offer, the counter, the back-and-forth, and how to close without burning goodwill.
The conversation your manager dreads having badly. Timing, framing, evidence structure, and how to make it easy for your manager to say yes — including how to handle "not now" without accepting it as a final answer.
You've resigned. Your current employer makes a counter. This chapter covers what to do — including the data on how counter-offers actually play out — and how to navigate either decision without regret.
Salary is one line. This chapter covers everything else: pension contributions, equity vesting, performance bonuses, professional development budgets, flexibility, and title — and how to negotiate each without overplaying your hand.
Chapter 3 gives you the exact words. You don't need to improvise — you need a script you trust.
Chapter 4 is written for exactly this situation — including how to handle the common objections managers give when they want to delay.
The Total Compensation chapter typically surfaces 2–4 additional negotiable elements most people never think to raise.
A 10% increase at this stage of your career compounds across every subsequent role. The cost of not negotiating is higher than most people realise.
Instant download. Read Chapter 3 before your next offer conversation — that alone covers the purchase price many times over.
Get the Playbook — $49 →Want to prepare for a specific negotiation? Book a coaching session →